Fundamentals of Digital Marketing
- Digital Business Models & Platform Economy (2 ECTS)
- Consumer/User Behavior (2 ECTS)
- Internet & Social-Media-Recht (2 ECTS)
Marketing Strategy & Planning
- Digital Marketing Strategy & Brand Management (2 ECTS)
- Omni-Channel Marketing Planning (2 ECTS)
- Digital Marketing Game (2 ECTS)
Marketing Research
- Qualitative Market Research (2 ECTS)
- Advanced (quantitative) Market Research (2 ECTS)
- Marketing Analytics & Data-driven Marketing (2 ECTS)
Digital Marketing Dashboard
- Customer Relationship Management (2 ECTS)
- Customer Journey/User Experience Management (2 ECTS)
- Marketing Controlling (2 ECTS)
Digital Communication
- Influencer Relations & Influencer Marketing (2 ECTS)
- Cross-Media Communication & Storytelling (2 ECTS)
- Social Media & Community Management (2 ECTS)
