Spannende Welt des Marketings entdecken - Master Marketing

Market Research

• Consumer Behaviour (2 ECTS)
• Advanced Market Research (2 ECTS)
• Applied Statistics (2 ECTS)

Strategic Marketing

• Marketing Strategies & Planning (2 ECTS)
• Brand Management (2 ECTS)
• Trademark & Unfair Competition Law (2 ECTS)

Classic Communications

• Above-the-Line-Communication (2 ECTS)
• Media Planning (2 ECTS)
• Integrated Communication (2 ECTS)

Leadership Skills

• Corporate Governance & Business Ethics (2 ECTS)
• Negotiation, Communication & Executive Presentations (2 ECTS)
• Cross Cultural Leadership (2 ECTS)

Relationship Marketing

• Services Marketing & Service Quality (2 ECTS)
• Customer Relationship Marketing (2 ECTS)
• Internal Marketing & Behavioral Branding (2 ECTS)

Digital Marketing

• Online Marketing, Online Advertising & Social Media (2 ECTS)
• E-Marketing & E-Commerce (2 ECTS)
• Mobile Marketing (2 ECTS)

Sales Marketing & Communications

• Price Management (2 ECTS)
• Direct Marketing (2 ECTS)
• Sales Promotion (2 ECTS)

Public & Publicity Communications

• Event Marketing & Sponsoring (2 ECTS)
• Product Placement & Branded Entertainment (2 ECTS)
• Public Relations (2 ECTS)

Market Research/Consulting Project (6 ECTS)

Das dritte Semester verbringst du an einer unserer Partnerhochschulen weltweit (24 ECTS).

Ausführliche Informationen erhältst du auf der Seite zum Auslandssemester.

Für deine Master-Thesis erhältst du 30 ECTS.

Zusätzlich hast du die Möglichkeit einen internationalen Doppelabschluss zu erwerben.